Major Darling strives to be the people our dogs see us as. They give back to the community by using a manufacturer that empowers local refugee women through fair wage employment. They also feature adoptable dogs in all of their advertising in hopes of finding them that perfect home. A portion of their proceeds are donated to American Pets Alive! AmPA!’s mission is to urgently address the crisis of unnecessary deaths of shelter animals by empowering communities with proven solutions. Major Darling wants to help spread the no-kill movement in cities and shelters across the United States.